Our product IEMS (Integrated Election Management System) is an analytical tool for political parties to manage their day to day election campaign activities hassle free. The idea behind IEMS is to allow it users to record key campaign information relating to projected results, daily analysis to individual voters, events and task execution. Today when world is Technologically upgrading it is critical to put together campaign development team that leverage the best skills at most advantageous cost hourly report of completion of task and no repeated inquiry for same task to avoid harassment of workers.

Accurate reporting pattern of IEMS enables leaders to make effective decisions and design superior strategies. Voter's database is gathered in such a way that direct one to one communication is possible with each and every voter.
It's tightly integrated and flexible modules helps in managing your campaign flow.
Getting accurate (voters statistics, voting trends)
Will provide an overview to stay organized (every team member is an asset)
Get facts (accurate reports with situation analysis)
Keep track (by maintaining log sheet)
Prioritize campaign (on real time reports)
Spread all over (cover every booth and voter)

Voters and Trends :- Select voters by geography Age Education Profession to allocate Resources
Survey Samples :- Collect Surveys Where Respondents reflect the population accurately
Desired Criteria :- Label Respondent based on input criteria, to separate voter from the rest
Machine Learning :- Apply algorithms to form personas automatically based on labeled voters

Voter Understanding ------ Identify Project Objectives
Data Understanding ------ Collect and review Data
Data Preparation ------- Select and cleanse
Modeling ------- Manipulate data and draw Conclusion
Evaluation ------- Evaluate Model and conclusion
Deployment ------- Apply conclusion to gain Voters

During Campaign Planning stages Candidates have different pain points that vary upon their roles and expertise but can be generalized into 3 areas
Resource Constrains :- To create great campaigns marketing professionals often need data beyond secondary market research such as industry reports but often they lack of time and budget to conduct primary research including focus groups or individual interviews
Data Driven Support :- To Match Plans with actual campaign results marketers not only need data support but also in depth understanding of the data gathered during Planning Phases including Statistical Significance or Preliminary assumptions
Actionable Insights :- To generate extraordinary ideas creative experts not only need deeper insights about voters but also insight that can identify certain characters about certain Voters form the others and be leveraged in designing creative forms.